Jordan Gough
—Design, Art Direction & Creative Development
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—Work Archives

You know those projects that you love, but only for a second? Or maybe you only really like a small part of a certain project. Well, here are some of those projects that deserve to get at least some attention, but not worth all of the attention.

Rival Brand Gear Club

 
 

DESCRIPTION:
Rival Brand Gear Club is a concept brand built around a personal obsession: gear. Backpacks, carabiners, power tools, books, skate decks, surf fins — anything well-made, purposeful, and built to last.

This project explores the culture of collecting and celebrating the objects that shape our lives and habits. Every image used in this project comes from my own personal gear collection, creating a brand that is as much about identity as it is about product.

The visual direction reflects the mindset behind Rival itself: intentional, durable, and made for those who value craft, design, and the stories their gear carries. Rival Brand Gear Club is a tribute to the objects that equip us to build, move, and live with purpose.

CATEGORIES:
Personal, Rival Brand, Branding, Creative Direction, Stickers

 
Jordan Gough