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DESCRIPTION:
The season shifts, and the call of the outdoors is louder than ever. This time, it’s not a promo that sparks the idea, but the energy of movement itself. One shirt—that’s all it was meant to be. A bold hit of bright orange, textured with motion blur and grain, balanced against warm tan tones. But like every good adventure, it didn’t stop there. What started as one shirt quickly grew into a full expression of an active, outdoor-driven brand—built for movement, energy, and experience.

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CATEGORIES:
Personal, Branding, Creative Direction, Stickers

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DESCRIPTION:
Developed a complete visual identity for the From the Logo podcast, including custom cover art, social media avatars, and platform banners. The design leans into bold simplicity—center court lines, X’s and O’s, and BYU blue—to symbolize legacy, movement, and taking the long shot in life and in sport. Work also included market research to shape the brand voice and align the podcast with its target audience.

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CATEGORIES:
Podcast, NBA, Branding, Creative Direction, Branding

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DESCRIPTION:
Designed an exclusive shirt for the PTA’s “Den Dads” group, giving fathers a bold and elevated way to represent their role in the school community. Printed on black, the design is raw, powerful, and authentic. More than just apparel, the shirt helps build connection and identity between parents, teachers, and students, fostering pride and unity within the school.

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CATEGORIES:
Personal, Branding, Creative Direction, Shirts, PTA, Students, Dads, Elementary School

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DESCRIPTION:
A range of campaign materials and marketing assets for Fight the New Drug. Materials and assets were strategically deployed across multiple social media channels and various websites to maximize exposure and engagement. The marketing content effectively conveyed the brand's message and inspired action among target audiences.

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CATEGORIES:
Commercial, Nonprofit, Campaign Branding, Creative Direction, E-commerce

CREDITS:
CREATIVE DIRECTOR Jordan Gough

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DESCRIPTION:
A range of campaign materials and marketing assets for Fight the New Drug. Materials and assets were strategically deployed across multiple social media channels and various websites to maximize exposure and engagement. The marketing content effectively conveyed the brand's message and inspired action among target audiences.

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CATEGORIES:
Commercial, Campaign Branding, Creative Direction, E-commerce

CREDITS:
CREATIVE DIRECTOR Jordan Gough

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DESCRIPTION:
As a way to relay and share important information gathered by Fight the New Drug, unique phrases, and multi-image carousel posts were created to condense information in digestible and shareable ways. These posts not only help to educate an already supportive following across all social platforms but also act as a means to educate less-informed individuals about essential issues.

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CATEGORIES:
Social Media Design, Infographic, Education

CREDITS:
Carousel written by Elisabeth Eckman

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DESCRIPTION:
Fight the New Drug's website hosts a diverse collection of over 1,200 articles covering a wide range of topics related to the harms of porn, with a target audience focused on youth and a younger demographic. The use of dynamic visuals in each article helps to enhance the overall consumer experience, capturing the reader's attention and illustrating important concepts in a visually compelling way. By collaborating to create a collection of visually stunning images, we can bring the content to life and elevate the website's overall appeal.

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CATEGORIES:
Commercial, Editorial Design, Social Media Design

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DESCRIPTION:
A Sunday night session became a creative playground, experimenting with ways to visually capture the essence of “Gough.” Drawing inspiration from the energy and aesthetic of surf and skate culture, the raw edge of pop punk, and a personal love for movement and music, the session focused on translating lifestyle and attitude into visual form. Bold shapes, dynamic lines, and unexpected textures were explored to evoke motion, freedom, and grit—creating a foundation for a visual identity that feels alive, personal, and unapologetically authentic.

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CATEGORIES:
Personal, Branding, Creative Direction, Gough

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DESCRIPTION:
To celebrate my son Axl's 10th birthday, I wanted to create a unique and memorable invitation that reflects his love for basketball, especially the NBA, Jayson Tatum, and the Boston Celtics. To achieve this, I designed a VIP Birthday Credential that mimics the exclusive passes one might receive at a high-profile NBA event. [Not affiliated with the NBA, Boston Celtics, or Jayson Tatum.]

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CATEGORIES:
Personal, Branding, Creative Direction, NBA, Boston Celtics, Jayson Tatum

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DESCRIPTION:
As a way to relay and share important information gathered by Fight the New Drug, unique phrases, and multi-image carousel posts were created to condense information in digestible and shareable ways. These posts not only help to educate an already supportive following across all social platforms but also act as a means to educate less-informed individuals about essential issues.

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CATEGORIES:
Social Media Design, Infographic, Education

CREDITS:
Carousel written by Elisabeth Eckman

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DESCRIPTION:
As a way to relay and share important information gathered by Fight the New Drug, unique phrases, and multi-image carousel posts were created to condense information in digestible and shareable ways. These posts not only help to educate an already supportive following across all social platforms but also act as a means to educate less-informed individuals about essential issues.

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CATEGORIES:
Social Media Design, Infographic, Education

CREDITS:
Carousel written by Elisabeth Eckman

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DESCRIPTION:
A range of campaign materials and marketing assets for Fight the New Drug. Materials and assets were strategically deployed across multiple social media channels and various websites to maximize exposure and engagement. The marketing content effectively conveyed the brand's message and inspired action among target audiences.

---

CATEGORIES:
Commercial, Campaign Branding, Creative Direction, E-commerce

CREDITS:
CREATIVE DIRECTOR Jordan Gough

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DESCRIPTION:
Fight the New Drug delivered a live presentation at a private educational institution, as part of our ongoing mission to educate youth on the harmful effects of porn through science, facts, and personal accounts. The presentation engaged students with impactful storytelling, data-driven insights, and a message of empowerment, encouraging critical thinking and informed choices. These photo assets were taken during the event, documenting key moments such as speaker interactions, audience engagement, visual materials, and the overall atmosphere. These images are intended for internal documentation, promotional materials, social media content, and future fundraising efforts—helping to visually communicate the energy, reach, and real-time impact of our work.

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CATEGORIES:
Live, Infographic, Education, Presentation, Youth, Photography

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DESCRIPTION:
For the new series Voices of Impact, title cards and custom artwork were created to visually support and amplify the emotional depth of each episode. This series features anonymous readings of real letters from individuals sharing how pornography impacted their lives—especially during formative childhood years. The creative direction focused on maintaining a respectful, empathetic tone while visually conveying the vulnerability, courage, and honesty of the contributors. The artwork and design elements were crafted to evoke reflection and sincerity, complementing the raw, powerful nature of the stories shared.

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CREDITS:
CREATIVE DIRECTION Jordan Gough
VIDEO PRODUCTION James Boley
MARKETING Sage Parker
PRODUCTION ASSISTANT Elisabeth Eckman

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DESCRIPTION:
As a way to relay and share important information gathered by Fight the New Drug, unique phrases, and multi-image carousel posts were created to condense information in digestible and shareable ways. These posts not only help to educate an already supportive following across all social platforms but also act as a means to educate less-informed individuals about essential issues.

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CATEGORIES:
Social Media Design, Infographic, Education

CREDITS:
Carousel written by Elisabeth Eckman

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DESCRIPTION:
As a way to relay and share important information gathered by Fight the New Drug, unique phrases, and multi-image carousel posts were created to condense information in digestible and shareable ways. These posts not only help to educate an already supportive following across all social platforms but also act as a means to educate less-informed individuals about essential issues.

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CATEGORIES:
Social Media Design, Infographic, Education

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DESCRIPTION:
As a way to relay and share important information gathered by Fight the New Drug, unique phrases, and multi-image carousel posts were created to condense information in digestible and shareable ways. These posts not only help to educate an already supportive following across all social platforms but also act as a means to educate less-informed individuals about essential issues.

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CATEGORIES:
Social Media Design, Infographic, Education

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DESCRIPTION:
Fight the New Drug's conversation-starting gear is an integral aspect of their grassroots movement. To ensure the best use of their funds, they launched their March 2025 merch drop as a pre-order only.

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CREDITS:
CREATIVE DIRECTOR Jordan Gough

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DESCRIPTION:
Fight the New Drug's website hosts a diverse collection of over 1,200 articles covering a wide range of topics related to the harms of porn, with a target audience focused on youth and a younger demographic. The use of dynamic visuals in each article helps to enhance the overall consumer experience, capturing the reader's attention and illustrating important concepts in a visually compelling way. By collaborating to create a collection of visually stunning images, we can bring the content to life and elevate the website's overall appeal.

---

CATEGORIES:
Commercial, Editorial Design, Social Media Design

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DESCRIPTION:
A range of campaign materials and marketing assets for Fight the New Drug. Materials and assets were strategically deployed across multiple social media channels and various websites to maximize exposure and engagement. The marketing content effectively conveyed the brand's message and inspired action among target audiences.

---

CATEGORIES:
Commercial, Campaign Branding, Creative Direction, E-commerce

CREDITS:
CREATIVE DIRECTOR Jordan Gough

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