---

DESCRIPTION:
Rival Brand Training Club is a concept brand that lives at the intersection of fitness and culture. Built on the phrase “Built By Resistance,” this project celebrates the grind, the work, the sweat, and the daily fight to become a better version of yourself..

The design language pulls from current fitness culture, and raw, motion-driven energy. It is not about perfect form or polished performance. It is about showing up, pushing yourself, and owning your transformation.

This brand direction captures Rival Brand with bold visuals and an identity that feels as powerful and unrelenting as the training itself.

---

CATEGORIES:
Personal, Rival Brand, Branding, Creative Direction, Stickers

---

---

DESCRIPTION:
This merch collection expands Great Basin Cabinetry’s brand identity through updated apparel and sticker designs. Each piece keeps the mountain and basin as a central visual anchor, paired with the warm sunset gradient that defines the brand’s look. The result is a cohesive line that feels rooted in place — rugged, approachable, and tied to the landscapes that inspire the company’s work.

---

CATEGORIES:
Commercial, Branding, Creative Direction, Shirts, Great Basin Cabintery, Construction, Merch

---

---

DESCRIPTION:
The season shifts, and the call of the outdoors is louder than ever. This time, it’s not a promo that sparks the idea, but the energy of movement itself. One shirt—that’s all it was meant to be. A bold hit of bright orange, textured with motion blur and grain, balanced against warm tan tones. But like every good adventure, it didn’t stop there. What started as one shirt quickly grew into a full expression of an active, outdoor-driven brand—built for movement, energy, and experience.

---

CATEGORIES:
Personal, Branding, Creative Direction, Stickers

---

---

DESCRIPTION:
This project explores graphics for merchandise concepts inspired by Skyhook Interactive’s branding. I developed a series of graphic applications that extend their identity into apparel and accessories, focusing on clean layouts and bold mark placement to highlight the brand’s energy and adaptability. [The unique “S” mark featured in these designs is part of Skyhook Interactive’s existing brand identity.]

---

CATEGORIES:
Commercial, Branding, Creative Direction, Shirts, Web Agency,

---

---

DESCRIPTION:
Created as a personal project for my son, this design reimagines what a school shirt can be. Built around Sollevare’s signature yellow, the piece channels a youthful culture with bold textures and expressive typography that make a statement. Rather than relying on clip-art mascots or plain block text, every detail was crafted to feel intentional, setting it apart from generic school shirts and giving it an energy that students would actually want to wear.

---

CATEGORIES:
Personal, Branding, Creative Direction, Shirts, PTA, Students, Dads, Elementary School, Fox Hollow

---

---

DESCRIPTION:
Developed a complete visual identity for the From the Logo podcast, including custom cover art, social media avatars, and platform banners. The design leans into bold simplicity—center court lines, X’s and O’s, and BYU blue—to symbolize legacy, movement, and taking the long shot in life and in sport. Work also included market research to shape the brand voice and align the podcast with its target audience.

---

CATEGORIES:
Podcast, NBA, Branding, Creative Direction, Branding

---

---

DESCRIPTION:
A Sunday night session became a creative playground, experimenting with ways to visually capture the essence of “Gough.” Drawing inspiration from the energy and aesthetic of surf and skate culture, the raw edge of pop punk, and a personal love for movement and music, the session focused on translating lifestyle and attitude into visual form. Bold shapes, dynamic lines, and unexpected textures were explored to evoke motion, freedom, and grit—creating a foundation for a visual identity that feels alive, personal, and unapologetically authentic.

---

CATEGORIES:
Personal, Branding, Creative Direction, Gough

---

---

DESCRIPTION:
Rival Brand Gear Club is a concept brand built around a personal obsession: gear. Backpacks, carabiners, power tools, books, skate decks, surf fins — anything well-made, purposeful, and built to last.

This project explores the culture of collecting and celebrating the objects that shape our lives and habits. Every image used in this project comes from my own personal gear collection, creating a brand that is as much about identity as it is about product.

The visual direction reflects the mindset behind Rival itself: intentional, durable, and made for those who value craft, design, and the stories their gear carries. Rival Brand Gear Club is a tribute to the objects that equip us to build, move, and live with purpose.

---

CATEGORIES:
Personal, Rival Brand, Branding, Creative Direction, Stickers

---

---

DESCRIPTION:
A range of campaign materials and marketing assets for Fight the New Drug. Materials and assets were strategically deployed across multiple social media channels and various websites to maximize exposure and engagement. The marketing content effectively conveyed the brand's message and inspired action among target audiences.

---

CATEGORIES:
Commercial, Campaign Branding, Creative Direction, E-commerce

CREDITS:
CREATIVE DIRECTOR Jordan Gough

---

---

DESCRIPTION:
A range of campaign materials and marketing assets for Fight the New Drug. Materials and assets were strategically deployed across multiple social media channels and various websites to maximize exposure and engagement. The marketing content effectively conveyed the brand's message and inspired action among target audiences.

---

CATEGORIES:
Commercial, Campaign Branding, Creative Direction, E-commerce

CREDITS:
CREATIVE DIRECTOR Jordan Gough

---

---

DESCRIPTION:
As a way to relay and share important information gathered by Fight the New Drug, unique phrases, and multi-image carousel posts were created to condense information in digestible and shareable ways. These posts not only help to educate an already supportive following across all social platforms but also act as a means to educate less-informed individuals about essential issues.

---

CATEGORIES:
Social Media Design, Infographic, Education

CREDITS:
Carousel written by Elisabeth Eckman

---

---

DESCRIPTION:
Fight the New Drug's website hosts a diverse collection of over 1,200 articles covering a wide range of topics related to the harms of porn, with a target audience focused on youth and a younger demographic. The use of dynamic visuals in each article helps to enhance the overall consumer experience, capturing the reader's attention and illustrating important concepts in a visually compelling way. By collaborating to create a collection of visually stunning images, we can bring the content to life and elevate the website's overall appeal.

---

CATEGORIES:
Commercial, Editorial Design, Social Media Design

---

---

DESCRIPTION:
Designed an exclusive shirt for the PTA’s “Den Dads” group, giving fathers a bold and elevated way to represent their role in the school community. Printed on black, the design is raw, powerful, and authentic. More than just apparel, the shirt helps build connection and identity between parents, teachers, and students, fostering pride and unity within the school.

---

CATEGORIES:
Personal, Branding, Creative Direction, Shirts, PTA, Students, Dads, Elementary School

---

---

DESCRIPTION:
To celebrate my son Axl's 10th birthday, I wanted to create a unique and memorable invitation that reflects his love for basketball, especially the NBA, Jayson Tatum, and the Boston Celtics. To achieve this, I designed a VIP Birthday Credential that mimics the exclusive passes one might receive at a high-profile NBA event. [Not affiliated with the NBA, Boston Celtics, or Jayson Tatum.]

---

CATEGORIES:
Personal, Branding, Creative Direction, NBA, Boston Celtics, Jayson Tatum

---

---

DESCRIPTION:
A range of campaign materials and marketing assets for Fight the New Drug. Materials and assets were strategically deployed across multiple social media channels and various websites to maximize exposure and engagement. The marketing content effectively conveyed the brand's message and inspired action among target audiences.

---

CATEGORIES:
Commercial, Nonprofit, Campaign Branding, Creative Direction, E-commerce

CREDITS:
CREATIVE DIRECTOR Jordan Gough

---

---

DESCRIPTION:
As a way to relay and share important information gathered by Fight the New Drug, unique phrases, and multi-image carousel posts were created to condense information in digestible and shareable ways. These posts not only help to educate an already supportive following across all social platforms but also act as a means to educate less-informed individuals about essential issues.

---

CATEGORIES:
Social Media Design, Infographic, Education

CREDITS:
Carousel written by Elisabeth Eckman

---

---

DESCRIPTION:
As a way to relay and share important information gathered by Fight the New Drug, unique phrases, and multi-image carousel posts were created to condense information in digestible and shareable ways. These posts not only help to educate an already supportive following across all social platforms but also act as a means to educate less-informed individuals about essential issues.

---

CATEGORIES:
Social Media Design, Infographic, Education

CREDITS:
Carousel written by Elisabeth Eckman

---

---

DESCRIPTION:
Fight the New Drug delivered a live presentation at a private educational institution, as part of our ongoing mission to educate youth on the harmful effects of porn through science, facts, and personal accounts. The presentation engaged students with impactful storytelling, data-driven insights, and a message of empowerment, encouraging critical thinking and informed choices. These photo assets were taken during the event, documenting key moments such as speaker interactions, audience engagement, visual materials, and the overall atmosphere. These images are intended for internal documentation, promotional materials, social media content, and future fundraising efforts—helping to visually communicate the energy, reach, and real-time impact of our work.

---

CATEGORIES:
Live, Infographic, Education, Presentation, Youth, Photography

---

---

DESCRIPTION:
For the new series Voices of Impact, title cards and custom artwork were created to visually support and amplify the emotional depth of each episode. This series features anonymous readings of real letters from individuals sharing how pornography impacted their lives—especially during formative childhood years. The creative direction focused on maintaining a respectful, empathetic tone while visually conveying the vulnerability, courage, and honesty of the contributors. The artwork and design elements were crafted to evoke reflection and sincerity, complementing the raw, powerful nature of the stories shared.

---

CREDITS:
CREATIVE DIRECTION Jordan Gough
VIDEO PRODUCTION James Boley
MARKETING Sage Parker
PRODUCTION ASSISTANT Elisabeth Eckman

---

---

DESCRIPTION:
As a way to relay and share important information gathered by Fight the New Drug, unique phrases, and multi-image carousel posts were created to condense information in digestible and shareable ways. These posts not only help to educate an already supportive following across all social platforms but also act as a means to educate less-informed individuals about essential issues.

---

CATEGORIES:
Social Media Design, Infographic, Education

CREDITS:
Carousel written by Elisabeth Eckman

---