Jordan Gough
—Design, Art Direction & Creative Development
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—Work Archives

You know those projects that you love, but only for a second? Or maybe you only really like a small part of a certain project. Well, here are some of those projects that deserve to get at least some attention, but not worth all of the attention.

Hawk Crew

 
 

DESCRIPTION:
This piece represents the foundation of Hawk Crew as family, with Poison Rules Collective serving as the extended expression of that identity. The design builds on the same visual language established in earlier releases, bold typography and a raw edge that define the brand. More than a graphic, it symbolizes loyalty, shared history, and collective growth. Rooted in Utah and Arizona, the work reflects desert resilience and tight knit community culture, translating that energy into a structured, intentional composition that honors the crew’s roots while pushing the movement forward.

CATEGORIES:
Hawk, Poison Rules, AZ, UT, Branding, Creative Direction, Stickers

 
Jordan Gough