Jordan Gough
—Design, Art Direction & Creative Development
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—Work Archives

You know those projects that you love, but only for a second? Or maybe you only really like a small part of a certain project. Well, here are some of those projects that deserve to get at least some attention, but not worth all of the attention.

Gov. For Good

 
 

DESCRIPTION:
This concept brand repurposes unused and exploratory assets from previous projects to present government through a more human, grounded lens, focused on the people behind infrastructure, maintenance, and essential services.

Using simple, direct messaging and visual storytelling, it highlights often overlooked work such as road crews, city maintenance, utilities, and other roles that keep daily life running.

Disclaimer: This work represents early or unused creative exploration and is not reflective of any final deliverables. All rights to the original commissioned work remain with the respective brand or client.

CATEGORIES:
Government, Gov For Good, Creative Direction, Concept, Branding, Logo, Marketing

 
Jordan Gough