Jordan Gough
—Design, Art Direction & Creative Development
2015-08-05 20.03.31-1.jpg

—Work Archive

You know those projects that you love, but only for a second? Or maybe you only really like a small part of a certain project. Well, here are some of those projects that deserve to get at least some attention, but not worth all of the attention.

Dog & Cat Brand Guide

 
 

DESCRIPTION:
The Dog & Cat Dentist brand guide establishes a cohesive visual identity built around a clean, approachable aesthetic. Archivo was selected as the primary typeface, paired with a defined color palette to create consistency across brand applications. The guide outlines key visual elements and usage standards, with a curated selection of pages featured here to showcase the overall direction and system.

CATEGORIES:
Brand Guide, Archivo, Typography, Layout, Creative Direction, Concept, Branding, Logo, Marketing

 
Jordan Gough