Jordan Gough
—Design, Art Direction & Creative Development
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—Work Archive

You know those projects that you love, but only for a second? Or maybe you only really like a small part of a certain project. Well, here are some of those projects that deserve to get at least some attention, but not worth all of the attention.

Rival Brand 6.2026

 
 

DESCRIPTION:
Rival is a concept brand built on the belief that the toughest battles aren’t fought against others but within ourselves. It represents strength, self-discipline, and transformation — a mindset of confronting who you were, who you are, and who you’re becoming. The brand explores the tension between struggle and growth, turning resistance into identity. More than fitness or lifestyle, Rival is a call to action.

CATEGORIES:
Personal, Rival Brand, Branding, Creative Direction, Stickers, Merch, Logo

 
Jordan Gough